1. Introduction
BAT (Basic Attention Token) is a digital asset created by Javascript founder, Mozilla and Firefox co-founder Brendan Eich, for mediating between advertisers and users to address ad impressions in browsers and User motivation issues.
The project is based on a brave browser to carry out the decentralized digital advertising business, which protects the user's privacy through the use of zero-knowledge proof, while at the same time making the user's attention pay off. The Brave browser has a unique concept - attention.
The brave use of the ANONIZE algorithm can count user behavior, such as clicking on the most links, or on which site to stay the longest. These behaviors can be quantified using the "Attention" unit by embedding the blockchain ledger system in the browser, and the tokens that the system circulates are BAT (Attention Currency).
Simply put, a brave browser that integrates BAT tokens will maintain a positive positive feedback relationship between merchants, website owners and users. When you are brave enough to watch advertisements or premium content, you will get BAT token rewards because you pay attention. The website owner successfully attracts the attention of users with advertisements and high-quality content, and the system rewards users and websites. The BAT tokens obtained by the master are all from the advertising expenses of the merchant.
2. Basic Information
- Name: Basic Attention Token
- Abbreviation: BAT
- Founder: Brendan Eich
- Core Algorithm: Ethereum
- Issue Date: 2017-05-31
- Total Supply: 1,500,000,000
- Currency Unit: BAT
3. Related Links
Official website: https://basicattentiontoken.org/
White paper: https://basicattentiontoken.org/wpcontent/uploads/2017/05/BasicAttentionTokenWhitePaper-4.pdf
Block explorer: https://etherscan.io/token/Bat
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